3D & Animation

Nike Sphere

During Super Bowl week, Sphere in Las Vegas partnered with leading global brands to showcase ads on their massive dome. Nike enlisted us to create an unprecedented, maxed-out reality for their new Air Max Dn trainers.

Sphere, the world's largest high-resolution LED screen, stands at 366 feet tall and 516 feet wide, providing us with an extraordinary canvas to craft a visually stunning event. On February 4th, we launched a teaser film offering a sneak peek at the toys featured in the final Sphere reveal.

The campaign centered on nostalgia, bringing in toys or characters iconic to both Nike and the audience. The entire dome transformed into a classic toy game, with the teaser film appearing on billboards in NYC and the main reveal airing on Sphere during Super Bowl week, as well as across Nike's social media channels.