UNDER ARMOUR ECHO

3D & Animation

Partnering with Under Armour, we helped unveil the Echo sneaker by developing a range of visual concepts. Exploring elements such as sculpted shapes, layered materials, see-through details, structural lines, dynamic movement, and the interplay of illumination to vividly express the shoe’s character. This new release stands as a striking visual declaration, ushering in a transformative phase for Under Armour as a forward-thinking, inventive sportswear leader. Through energetic product imagery and distinctive morphing visuals, our campaign film highlights their dedication to pushing boundaries. On this page, you’ll find a selection of our initial ideas and behind-the-scenes development work