MAAP x KASK
Art & Creative Direction
A campaign for the MAAP x KASK cycling helmet, driven by a personal fascination with the product’s design, performance, and cultural positioning. Inspired by the collaboration, Dimitrii Kornienko brought together a team of highly skilled artists to craft a visually and sonically cohesive pieces that reflects a modern approach to cycling aesthetics.
Guided by Dimitrii’s distinct creative direction, the campaign emphasizes a refined balance between motion, texture, and rhythm - where sound design and visuals operate as a unified system rather than separate layers.
The film aims to resonate with both performance-driven athletes and design-conscious audiences, positioning the MAAP x KASK helmet not only as equipment, but as a cultural object within the evolving landscape of cycling.
Art & Creative Direction, Production: Dimitrii Kornienko
New Business: Vasilissa Kulikova
3D: Pavel Morozov, Artur Shekhanov, Dimitrii Kornienko
2D: Arseny Garevskikh
Model + Texturing: Alex Ermakove
Music: Maria Teriaeva
Sounds: QB Sound Studio
Color: Ilya Zavialov
Selected Works
Apple Beats3D & Animation
Nike Mercurial3D & Animation
Chanel Gabrielle3D & Animation
Nike Summer 20223D & Animation
Exported from Museum3D & Animation
Ripple3D & Animation
Apple Beats Studio Buds3D & Animation
Ikea Organizing3D & Animation
Meta x Rayban3D & Animation
Under Armour Echo3D & Animation
Nike Air Max Dn3D & Animation
LeBron XX3D & Animation
MAAP x KASKArt & Creative Direction
Nike Sphere3D & Animation
Canada Goose3D & Animation
Tommy Hilfiger3D & Animation
McLaren3D & Animation
Nike Pompidou3D & Animation
Patek Philippe3D & Animation